smol launches into reuse with Again!
We are excited to announce that Again has partnered with the sustainable laundry & household cleaning brand, smol, to further encourage reuse of their plastic bottles.
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We are thrilled to announce that Again has partnered with smol, the company on a mission to revolutionise laundry and cleaning, to further encourage reuse of their 100% rPET bottles.
smol’s empty bottles are sent back to Again from consumers, cleaned and redistributed from our CleanCell where the bottles are efficiently sorted, cleaned, dried, visually inspected, palletised and shipped to smol for refill.
Each smol bottle will have a unique identification code that will give us insights into: number of loops that bottle has been in circulation, live inventory visibility, understanding the return rates from their D2C model and generating live LCAs so we know exactly how much CO₂ and water has been saved compared to single use.
By moving to reuse, smol will further reduce its CO₂ and water footprint and help reduce thousands of bottles destined for landfill. We’re excited to be able to support smol on their journey to further cut single-use packaging waste!
If you are a brand or retailer interested in shifting into reusable packaging with Again’s reuse supply chain solution and help save the planet from billions of units of single use packaging waste, get in touch.
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