Wenlock Spring is next to move into reuse with Again!
We’re excited to introduce you to our newest brand partner, Wenlock Spring, who have launched reuse for their glass water bottles.
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Wenlock Spring, a leading provider of premium source mineral water, is the newest brand to partner with Again. This collaboration aims to reduce environmental impact by encouraging the reuse of Wenlock Spring's glass bottles. By partnering with Again, Wenlock Spring is taking a significant step towards embracing a more environmentally responsible approach to its packaging.
Customers will be encouraged to place their empty Wenlock Spring glass bottles on doorsteps for collection by Milk & More on their next delivery. Bottles will be sent to Again, where they will be processed through our advanced sorting, cleaning and re-palletising facility, CleanCell, and reintroduced into circulation. This will enable bottles to be used multiple times before recycling.
Each bottle will be tagged with a unique QR code which will help Wenlock Spring understand the number of reuses that bottle has been in circulation, return rates and environmental insights into how much CO₂ and water Wenlock Spring has saved through reuse.
Through their durable and infinitely recyclable nature, glass bottles have long been recognised as an environmentally friendly packaging choice. Through reusing their glass, Wenlock Spring is taking sustainability efforts to the next level. Wenlock Spring expressed their enthusiasm for the partnership, saying, "At Wenlock Spring, we are committed to making a positive impact on the environment. Joining forces with Again aligns perfectly with our sustainability goals. By promoting the reuse of our glass bottles, we can contribute to the circular economy and reduce our carbon footprint. We are excited to take this important step towards a greener future."
Wenlock Spring's partnership with Again represents a milestone in their sustainability journey. By encouraging customers to reuse, the company hopes to drive widespread adoption of sustainable practices.
If you are a brand or retailer interested in shifting into reusable packaging with Again’s reuse supply chain solution, get in touch!
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